Crime Against Wine!

I understand that desperate times lead to desperate measures. Cut backs, switching from branded goods to generic, making certain necessary sacrifices etc. However, what I saw today, red wine being sold with a free sample of processed peelable “cheese string”, is verging on unacceptable. Even more so when you consider that this has NOTHING to do with the credit-crunch. So the cheese stick thing is tied on to a bottle of red wine with an elastic band, which then has to be kept in the refridgerator section to prevent the cheese from going off. COLD red wine, plastic cheese. The insinuation that this is a good combination makes me want to cry a bit inside. On their own they are bad enough, but what a combination.